Holograms for Cuban Cigars

Source: Wikimedia Commons

Cuba is perfecting holographic seals to prevent the sale of counterfeit cigars, which the international black market offers to visitors for a paltry sum compared to prices determined by the official marketing network. Today, any tourist walking down the street in Havana, a major tourist destination, will probably hear three deals whispered in their ear: sex, habanos, and rum. However, sometimes those cigars are imitations made from low-quality leaves.  -from NotiCen, July 10, 2014

How can you tell if that famous habano cigar you bought from a street vendor in Havana or in the cigar store in Zurich or Buenos Aires is real? If you're a regular tourist--and not a connoisseur--you might not know until you  actually light up.  

Cigars are serious business in Cuba, and the government is very keen on ensuring that the prized habanos are of the highest quality That's why authorities are in the process of developing  holographic seals to prevent the sale of counterfeit cigars. The effort is directed not as much at the domestic market but international markets. "Cuban tobacco remains one  the fundamental sources for millions of dollars in income for the island, is a source of employment for more than 150,000 farmers, and generates impressive sales in the more remote parts of the world,"  Read more from Daniel Vázquez in this week's issue of NotiCen.  And there is more information about this prized product in The Cuban Cigar Website

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-Carlos Navarro

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